Welcome to Moonstone. I'm so happy you're here!

OH, HELLO

from corporate CMO to mindful CEO

After a decade growing thriving membership brands, I've developed the perfect balance between authentic community building and scalable growth.

With the right marketing partner, it is possible to grow without compromising your vision or values.

I founded Moonstone Marketing in 2021 with a mindful approach to marketing driven by authentic relationship building & intentional strategy that brings real, sustainable growth.

We deliver both high-level strategy and hands-on execution. Together, we'll create a tailored roadmap that aligns with your vision, resources, and goals.

DANA FARBER, Founder

your vision is our vibe

We don't just build campaigns – we craft marketing experiences that honor your brand’s values while driving measurable results.

Sustainable growth comes from a deep understanding of your community. Our thoughtful approach combines data-driven strategy with authentic human connection, creating intentional marketing that resonates & growth that lasts.

"Moonstone has made the process of transforming our marketing nothing short of magical.

jeana anderson cohen, A SWEAT LIFE

With big ideas and a proven ability to execute, Moonstone has integrated seamlessly with our team and shown that they deeply understand aSweatLife's voice and audience."

"Dana is exactly what our cocktail subscription platform needed to grow from an idea to a  flourishing business.

pat pipi, BARDEGA COCKTAILS

The Moonstone team have the uncanny ability to think big picture and strategize while cutting through the noise and getting down to brass tacks to deliver results."



"Moonstone is the perfect marketing partner for our growing hospitality group.

chris viola, Culture collective hospitality group

They have successfully organized & executed our marketing and creative for multiple restaurant concepts, while developing & achieving long-term initiatives. Our leadership team truly enjoys working with Dana for her fun, creative approach to strategy and development."

"I have been extremely impressed and truly
thrilled with Moonstone Marketing!

dr. robert leonard, hair health institute

Dana took charge by first analyzing my business, then making recommendations and putting them into results-oriented action. I greatly appreciate her knowledge, expertise, and personal care in bringing my practice to a higher level of functioning in a couple of months!

MATT GOEBEL, WOVEN

Dana is changing my skeptical view of marketing & showing the value it can add when done right.

In 15 years of owning multiple businesses, Dana is the first Marketing leader I’ve had the chance to directly work with that is the perfect combination of strategic, creative, organized and results (metrics) driven. Moonstone completes everything to the highest standards."

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